Pre-live checklist: what to check before your selling live
Most problems in a selling live start before it begins: a repeated code, wrong stock, payments not connected. Use this checklist the day before and an hour before the broadcast.
By the GoLiveCommerce team · Published · Updated
The day before: catalog, stock and codes
- Product list finalized. Decide what you'll show and in what order.
- Stock counted on the shelf, not just in the system. Count items by size and color.
- Prices and variants reviewed. Make sure the price you entered is the one you'll say on the live.
- Short, distinct codes. Avoid codes that get mixed up, like 1 and 01.
- Nicknames added. Include the names your audience uses for each product.
- Photos and descriptions ready for anyone who opens checkout later.
Payment, shipping and rules
- Mercado Pago connected and the account active. Make a low-value charge to test it.
- Shipping settled. If you use Melhor Envio quotes, check your origin ZIP code (CEP) and product dimensions. If it's flat-rate shipping or pickup, have the rule ready to say.
- Coupons created, if you plan to offer any, with a clear expiration.
- Payment deadline decided. Know how long a reservation stays open and tell your audience.
- Return and delivery policy summed up in one sentence, so you can answer fast.
Instagram and automation
- Professional account connected to the platform, with an active connection in the dashboard.
- Automations reviewed: the DM message and the comment reply in the tone you want.
- End-to-end test from another account: comment a code and check that the reservation shows up, the DM arrives and checkout opens.
- Sold-out test: order more units than you have and see whether the shopper joins the waitlist.
If something fails in testing, it's better to find out now. The step by step shows what happens at each stage.
One hour before: setting and team
- Internet and battery: a stable connection, a charger at hand and, if possible, a backup network.
- Lighting and sound tested, with products visible and a tidy background.
- Products laid out in presentation order, with codes visible.
- Someone on the dashboard, if you have a team, to watch comments, orders and questions.
- Short script: opening, rules (code, deadline, shipping), product order and closing.
Pocket reminders to say during the live
Write the lines you need to repeat on a piece of paper next to the camera, because people who join halfway through didn't hear the rules:
- How to order: “comment the product code, for example 01”.
- How to pay: “the link arrives in your DMs and you pay with PIX”.
- How long the reservation stays open and what happens after that.
- How shipping works and when orders ship.
- What to do if a product sells out: “comment anyway to join the waitlist”.
When you end the live
- Announce that the live is over and how long people still have to pay.
- Open the orders waiting for payment in the dashboard and remind those shoppers.
- Answer everyone on the waitlist.
- Write down what worked: products, time slots and repeated questions.
For what to do about people who didn't pay, read how to reduce abandoned carts in lives. For the big picture, see the live commerce guide.
Frequently asked questions
How long before the live should I run the test?
Ideally, test the day before so you have time to fix anything that fails, and run a quick comment test again about an hour before you start.
Do I need to test a real PIX charge?
It's a good idea to make a low-value charge to confirm the provider account is connected and that the payment reaches the dashboard as expected.
What should I do if a product sells out during the live?
Tell your audience and let the waitlist do its job: anyone who comments after it sells out joins the waitlist and can be notified if a reservation is released.
More answers on the FAQ page.
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