GoLiveCommerce features for selling on Instagram lives
From reading the comment to confirming the PIX, every step of a live sale has a feature. See what the platform does today, which plan each feature is on and which services it connects to.
Updated
Stock reservation and waitlist
Every order reserves the quantity ordered, which stops the same item from being sold twice. Reservations have a time limit: if payment doesn't happen, the reservation expires and the stock becomes available again. When a product sells out, the next shoppers join the waitlist and can be notified if a reservation is released. On the Pro plan, the waitlist has priority.
The limit on active reservations depends on your plan. See the numbers on pricing and plans.
Comment reply and checkout DM
After reserving, the platform replies to the comment and sends a DM with the order summary and the payment link. The purchase moves out of the public comments and continues in a private conversation with the shopper.
Checkout and PIX payment
Checkout is a page built for phones, where the shopper enters shipping details and pays with PIX, by QR code or copy and paste. The charge goes through Mercado Pago and the money goes straight to the store's account. The page shows when the payment is confirmed.
Details and tips in selling on Instagram live with PIX.
Shipping and coupons
With Melhor Envio connected and your origin ZIP code (CEP) set, checkout calculates shipping from the buyer's CEP and the package dimensions. Discount coupons, as a percentage or a fixed amount, are created in the dashboard.
Operations dashboard
The dashboard brings together what the store uses before, during and after the live.
- Overview and live tracking, with comments, interactions and messages as they happen.
- Products and categories, with stock, price, code and nicknames.
- Orders and carts, with payment status and items.
- Customers, with history and reputation.
- Automations for replies and messages.
- Per-live analytics, with interactions, response and engagement.
- Subscription, with your current plan, plan changes and cancellation.
Available integrations
| Integration | What it's for | How it connects |
|---|---|---|
| Instagram (Meta) | Read live comments, reply and send DMs | Meta's official login |
| Mercado Pago | Create the PIX charge on the store's account | Mercado Pago login |
| Melhor Envio | Shipping quotes at checkout | Account and origin CEP |
| GoHighLevel | Send customers and orders to the CRM | GoHighLevel access key and pipeline |
To learn how each connection is protected, see security and privacy.
What changes between plans
Comment reading, reservations, PIX checkout, analytics and the GoHighLevel integration are on both plans. Starter allows one live at a time and up to 100 active reservations. Pro removes those limits and adds the priority waitlist and AI comment reading. The full table is on pricing.
Frequently asked questions
Does the platform calculate shipping?
Yes, if you connect Melhor Envio. The quote uses your store's origin ZIP code (CEP), the buyer's CEP and the package dimensions. Without that integration, you arrange delivery directly with the shopper.
Does the platform integrate with a CRM?
Yes, with GoHighLevel. Turn on the integration under Integrations in the dashboard, and your customers and orders flow into your CRM. The other integrations are listed on features.
Do I need a card machine or a specific bank account?
You don't need a card machine, just a Mercado Pago account. PIX payments go straight into that account. GoLiveCommerce never receives or holds the money from your sales.
How many lives can I run on the Starter plan?
Starter allows 1 live at a time and up to 100 active reservations. For lives and reservations without that limit, Pro is the right plan. You can upgrade from the dashboard.
More answers on the FAQ page.
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Connect Instagram, add your products and test everything from comment to PIX before you subscribe.
Comment reading and order creation
Live comments reach the platform instantly. It reads comments in Portuguese and recognizes orders (“quero”, “vou levar”, “separa”, meaning “I want”, “I'll take”, “hold it”), quantities (“2x”, “duas”) and products by code or by the nicknames you added. A comment with several products becomes one order with several items.
On the Pro plan, AI helps understand comments written more loosely. Compliments and questions don't become orders.