Live commerce blog
Guides and checklists for stores that sell on Instagram lives. How to plan, what to check before going live and how to turn more orders into payments.
Updated
About the blog
The GoLiveCommerce team writes the articles and updates them when something changes in the platform or on Instagram. Each article shows its publication date and the date of its last update. To understand the product first, start with how it works or the Instagram live commerce guide.
Terms used in the articles are explained in the glossary, and questions about plans and payments are in the FAQ.
Articles
Live commerce guide: how to plan, sell and measure
How to structure a live commerce operation: live formats, catalog, calendar, the after-live routine and the metrics that actually help you make decisions.
Published
Pre-live checklist: what to check before your selling live
What to check before every selling live: catalog, product codes, stock, payment, shipping, a test comment and the script for the broadcast itself.
Published
How to reduce abandoned carts in selling lives
Why shoppers comment but don't pay during a live, and how to reduce abandonment: reservation time, a clear link, PIX, shipping and follow-up after the live.
Published
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