Selling on Instagram live with PIX: how it works
PIX, Brazil's instant payment system, fits live commerce because the payment lands right away, on the same phone the shopper used to watch the broadcast. Here is the flow in GoLiveCommerce, from comment to confirmation, and what to set up so the money goes straight to your account.
Updated
Why PIX works well on a live
- It's instant: confirmation arrives in seconds, so the product reservation isn't left hanging for hours.
- It works anytime, including during a live at night or on the weekend.
- It takes only a few taps: a QR code or a copy-and-paste code, with no card number to type.
- No card machine needed, and fewer mistakes from checking payment receipts by hand.
The flow from comment to payment
- The shopper comments the product code during the live.
- The platform recognizes the order and reserves the stock.
- The shopper gets a DM with the summary and a button to checkout.
- At checkout, they review the items, fill in shipping details and choose to pay with PIX.
- The PIX charge is created with the provider you connected, and the page shows the QR code and the copy-and-paste code.
- Once the payment is confirmed, Mercado Pago notifies the platform and the order switches to paid in the dashboard.
Mercado Pago: where the money goes
GoLiveCommerce charges the PIX through Mercado Pago, and the sale is paid into the store's own account.
| Provider | How it connects | What happens with the PIX |
|---|---|---|
| Mercado Pago | Mercado Pago login, with no keys to copy | The charge is created on your Mercado Pago account |
The platform only sends Mercado Pago the data needed to create the charge and gets back the payment status. It never receives or holds the money from your sales. PIX fees are Mercado Pago's, not GoLiveCommerce's.
Reservation deadline and PIX expiration
Every reservation has a deadline, and the PIX charge expires too. If the shopper doesn't pay in time, the reservation is released and the product goes back into stock for whoever was on the waitlist. If a valid PIX already exists, checkout shows the same code instead of creating a new one, and the order doesn't change while that PIX is open. Once it expires, the shopper can create a new one.
Shipping, coupons and the final amount
The amount charged by PIX is the order total: items, shipping (when there's a Melhor Envio quote) and any coupon discount. The shopper sees this total before paying, which avoids a surprise shipping cost at the very end.
Best practices to collect more payments
- Test a low-value PIX charge before the live to confirm your account is connected.
- Tell viewers the payment deadline during the live and repeat it when stock is running low.
- Watch orders waiting for payment in the dashboard and remind shoppers before the reservation expires.
- Use short-lived coupons to encourage payment during the live.
More ideas in how to reduce abandoned carts in lives.
Frequently asked questions
How does the shopper pay?
The shopper gets a DM with a link to an order summary, enters their shipping details and pays with PIX. The charge goes through Mercado Pago, on the account you connected, and the money lands straight in it. Details in selling on a live with PIX.
Do I need a card machine or a specific bank account?
You don't need a card machine, just a Mercado Pago account. PIX payments go straight into that account. GoLiveCommerce never receives or holds the money from your sales.
Does the platform calculate shipping?
Yes, if you connect Melhor Envio. The quote uses your store's origin ZIP code (CEP), the buyer's CEP and the package dimensions. Without that integration, you arrange delivery directly with the shopper.
What happens when stock runs out?
Every order reserves the item, so nothing gets sold twice. When a product sells out, anyone who comments joins the waitlist and can be notified if a reservation is released, either because someone canceled or because payment didn't come in on time.
More answers on the FAQ page.
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