How GoLiveCommerce works: from a live comment to a paid PIX
The shopper comments the product code on your live, GoLiveCommerce reserves the item in stock and sends a DM with a link to pay with PIX. Below is every step: what you set up beforehand and what happens on its own during the broadcast.
Updated
Overview in four steps
- Connect Instagram. You authorize your professional account through Meta's official login, without sharing your password.
- Add products with a code. Each item gets a short code, such as 01, and, if you like, the nicknames your audience tends to use.
- Go live as usual. Anyone who wants to buy comments the code. The platform reads it, reserves the stock and replies.
- Get paid. The shopper opens the link that arrived by DM, reviews the order and pays with PIX. The paid order shows up in the dashboard.
The Instagram live commerce guide explains the format, and the features page lists everything the platform does.
Before the live: what you set up
Connect Instagram
The platform needs an Instagram professional account, either Business or Creator. The connection uses Meta's official login. You choose what to authorize and can disconnect whenever you want, from the dashboard or from your Meta settings.
Add products, stock and codes
For each product you enter the name, price, quantity in stock and the code your audience will comment. You can also add nicknames, such as “camiseta preta” (“black tee”) and “blusa preta” (“black top”) for the same item, and organize products into categories. Reservations use the stock you entered to know whether any items are left.
Connect payments
You sign in with your Mercado Pago account, with no keys to copy. Mercado Pago charges the PIX and the money goes straight to your account. GoLiveCommerce never receives or holds the money from your sales.
Shipping and coupons, if they make sense
With Melhor Envio connected, checkout calculates shipping from the buyer's ZIP code (CEP). Discount coupons, as a percentage or a fixed amount, are created in the dashboard and help drive payment during the live.
During the live: what happens on its own
Instagram notifies the platform of every comment on your live. From there, nothing depends on your screen or your connection.
- The platform looks for orders in the comment, written in Portuguese or as a product code, such as “quero” (“I want”), “separa” (“hold it”), “reserva” (“reserve”) or “2x camiseta preta” (“2x black tee”).
- It identifies the product, by code or by nickname, and the quantity. If a comment mentions more than one product, each one becomes an item in the order.
- The stock is reserved for that shopper. If the product has sold out, the shopper joins the waitlist.
- The platform replies to the comment and sends the shopper a DM with the order summary and the checkout button.
- The dashboard shows comments, reservations and orders in real time so you can follow along without leaving the broadcast.
Compliments and questions don't create orders.
The checkout your shopper sees
The DM link opens a checkout page built for phones. There, the shopper reviews the items, enters their name, CPF (Brazilian taxpayer ID), email, phone and address, sees the shipping cost when a quote is available and pays with PIX. The QR code and the copy-and-paste code appear right on the page, which updates on its own once the payment is confirmed.
When Mercado Pago confirms the PIX, the order switches to paid, with no bank statement for you to check. See the full flow in selling on Instagram live with PIX.
After the live: follow up and act
- Orders and carts: what was paid, what is waiting for payment and what expired, so you can remind anyone who stopped halfway.
- Customers and reputation: who comments and pays, and who comments and disappears.
- Per-live analytics: interactions, response rate and engagement for each broadcast in the same dashboard.
- CRM: with the GoHighLevel integration on, customers and orders can flow into your pipeline.
To cut down on unpaid orders, read how to reduce abandoned carts in lives.
What the platform doesn't do
- It doesn't broadcast the live: you keep using Instagram to go live.
- It doesn't hold your money: payments go to your Mercado Pago account.
- It doesn't guarantee sales: results depend on your audience, your offer and how you run the live.
The free trial lasts 7 days, with usage limits. Prices are on pricing and plans.
Frequently asked questions
Does it work with any Instagram account?
It works with professional accounts, meaning Business or Creator accounts. You connect through Meta's official login in a few minutes, without sharing your password. Personal accounts don't work.
How does the system find orders in the comments?
You add each product with a code and, if you like, a few nicknames. The platform reads comments in Portuguese and product codes. When someone comments “quero 01” (“I want 01”), “2x camiseta preta” (“2x black tee”) or “separa a blusa rosa” (“hold the pink blouse”), it recognizes the order, the quantity and the product. On the Pro plan, AI helps understand Portuguese comments written more loosely. Compliments and questions don't become orders.
How does the shopper pay?
The shopper gets a DM with a link to an order summary, enters their shipping details and pays with PIX. The charge goes through Mercado Pago, on the account you connected, and the money lands straight in it. Details in selling on a live with PIX.
What happens when stock runs out?
Every order reserves the item, so nothing gets sold twice. When a product sells out, anyone who comments joins the waitlist and can be notified if a reservation is released, either because someone canceled or because payment didn't come in on time.
More answers on the FAQ page.
Try GoLiveCommerce for 7 days
Connect Instagram, add your products and test everything from comment to PIX before you subscribe.