# Live commerce blog

> Guides and checklists for stores that sell on Instagram lives. How to plan, what to check before going live and how to turn more orders into payments.

Original page: https://golivecommerce.com.br/en/blog
Updated: 2026-10-16
Summary: Guides and checklists for selling on Instagram lives: planning, getting ready before the broadcast and how to cut down on abandoned carts after the live.

## About the blog

The GoLiveCommerce team writes the articles and updates them when something changes in the platform or on Instagram. Each article shows its publication date and the date of its last update. To understand the product first, start with [how it works](https://golivecommerce.com.br/en/how-it-works) or the [Instagram live commerce guide](https://golivecommerce.com.br/en/instagram-live-commerce).

Terms used in the articles are explained in the [glossary](https://golivecommerce.com.br/en/glossary), and questions about plans and payments are in the [FAQ](https://golivecommerce.com.br/en/faq).

## Articles

- [Live commerce guide: how to plan, sell and measure](https://golivecommerce.com.br/en/blog/live-commerce-guide): How to structure a live commerce operation: live formats, catalog, calendar, the after-live routine and the metrics that actually help you make decisions.
- [Pre-live checklist: what to check before your selling live](https://golivecommerce.com.br/en/blog/pre-live-checklist): What to check before every selling live: catalog, product codes, stock, payment, shipping, a test comment and the script for the broadcast itself.
- [How to reduce abandoned carts in selling lives](https://golivecommerce.com.br/en/blog/reduce-abandoned-carts-in-lives): Why shoppers comment but don't pay during a live, and how to reduce abandonment: reservation time, a clear link, PIX, shipping and follow-up after the live.

## See also

- [Instagram live commerce: the complete guide](https://golivecommerce.com.br/en/instagram-live-commerce)
- [Live commerce glossary](https://golivecommerce.com.br/en/glossary)
- [Frequently asked questions](https://golivecommerce.com.br/en/faq)
- [Pricing and plans](https://golivecommerce.com.br/en/pricing)

Contact: contato@golivecommerce.com.br